Call now 0208 663 4000
Or "Contact Us" and we'll call you back !




Wednesday, 9 September 2015

Queen Elizabeth II: One of the UK’s Most Powerful Brands (and Longest Reigning Monarch)

Image from the Royal Household
Queen Elizabeth II may want to keep things low key and “business as usual”, but millions throughout the country are celebrating today as she becomes Britain’s longest reigning monarch. However, Professor Qing Wang from Warwick Business School has found that the Queen is more than a monarch, she is an essential figure for promoting the UK’s products and businesses. 

Professor Wang said: “The Queen and the royal family are the most significant symbols of British heritage and tradition. They inject a sense of continuity and national identity in the globalised and ever-changing world we live in today.

“The Queen and all the history that comes with her, gives British luxury brands an edge and distinctive advantage.”

Global demand for "Made in Britain" labels means UK luxury good firms are set to get a sales boost, as stated in a report from Frontier Economics. By 2019 the value of sales is said to reach around £51.1bn and, according to Wang, Chinese consumers are showing the biggest growing appetite for British luxury goods. 

Professor Wang conducted a survey of Chinese consumers and asked them what they associated with Britain and the “Britishness” they like so much. Her results show that the Queen and the Royal Family were top of the list. 

“Luxury goods are defined as those satisfying hedonic rather than functional needs and our research has found this is an area that Britain enjoys a distinct advantage in,” said Professor Wang.

“The Queen is a significant reason for this, as a very important factor that makes Britain stand out is that it incorporates tradition and innovation seamlessly.

“Put differently, Britain’s advantage lies in the so-called soft power, which is defined as the ability to get what you want through attraction rather than through coercion, and the UK’s royal heritage is a key part of that.

“The extent of its impact is hard to measure and even harder to replicate. As China promotes its own soft power, it has increasingly turned to Britain for inspiration.”

Professor Wang believes that products and services linked to the Queen and the royal family has helped protect them from any slump in the market.

“The continued profit and sale decline of luxury brands are a strong indication that luxury brands are losing their lustre due to over exposure in the global marketplace and outsourcing of production to other countries.

“There is a trickle-down effect of shoppers looking to emulate the luxury lifestyle, but the conspicuous consumption of middle-class consumers is threatening the very essence of luxury being exclusive.

“But the link to the most important British heritage – royalty - reaffirms to consumers the brand’s authenticity and reminds the public of the golden bygone age. Unique and customised product offerings combined with exquisite craftsmanship and the royal association continue to drive sales in emerging markets.”

Specialist brand and business valuation agency, Brand Finance, has put a figure on the monarchy’s value to the UK. The firm found that that the British Monarchy is worth about £57 bn and will make a net contribution to the economy this year of £1.16bn.


360ict provides managed IT services and emergency IT support for SMEs in central London and the south-east, including Bromley and Croydon. For more advice on gaining competitive advantage as a mid-sized company, give us a call on 0208 663 4000 or contact us via our website.

28 comments:

  1. The name of this book is exceptionally contacting and the data that you share in this blog is magnificent. I think this book is clear and loaded with helpful data but you can get bestessay for best work. The reason is that this book shares the data that you never found in different books.

    ReplyDelete
  2. Queen amazingly wealthy, with a portfolio that spans everything from art and diamonds to wind farms and horses. The Queen is the most famous symbol around the world of Britain’s heritage and tradition, something that UK companies can intensify when marketing their goods and services to international markets. She is such a well-known face and right away brings a sense of history, giving British brands an edge and characteristic benefit that can be utilized.Ref :Best essay writing service

    ReplyDelete
  3. There are many brave stories about queen of england and you must be loved to hear if you get to know that all available on website and I use this website to do my assignment homework of school on time without making a single mistake as mistake is a big word for today's world

    ReplyDelete
  4. There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. подаръци

    ReplyDelete
  5. This is important, though it's necessary to help you head over to it weblink: ремонт на апартаменти софия

    ReplyDelete
  6. Can nicely write on similar topics! Welcome to here you'll find out how it should look. имоти банско

    ReplyDelete
  7. Very interesting information, worth recommending. However, I recommend this: чаши

    ReplyDelete
  8. I might suggest solely beneficial in addition to trusted facts, and so find it: мебели софия

    ReplyDelete
  9. Hi there, I discovered your blog per Google bit searching for such kinda educational advise moreover your inform beholds very remarkable for me. хотели поморие

    ReplyDelete
  10. For this web site, you will see our account, remember to go through this info. принтери

    ReplyDelete
  11. I personally use them exclusively high-quality elements : you will notice these folks during: кола маска търговище

    ReplyDelete
  12. Such sites are important because they provide a large dose of useful information ... курсове по английски език варна

    ReplyDelete
  13. I am interested in such topics so I will address page where it is cool described. микропигментация София

    ReplyDelete
  14. Hi there, I discovered your blog per Google bit searching for such kinda educational advise moreover your inform beholds very remarkable for me. Жанина Борисова

    ReplyDelete
  15. Good titles for essays provide the potential audience with the purpose of reading the paper in the first place. Meanwhile, thesis statement shows the aim of an essay. Usually, this is the last sentence in the introduction https://advanced-writer.com/essay-title.

    ReplyDelete
  16. I always admire strong and powerful women. My last essay was about Queen Elizabeth II. I used prime-essay.net to combine all my thoughts and to wrote this paper without mistakes. Because this women also in papers have to be great.

    ReplyDelete
  17. I will always let you and your words become part of my day because you never know how much you make my day happier and more complete. There are even times when I feel so down but I will feel better right after checking pakistani dresses melbourne. You have made me feel so good about myself all the time and please know that I do appreciate everything that you have.

    ReplyDelete
  18. social media services Our seasoned professionals are ready to help your business progress today, so get in touch with us.

    ReplyDelete
  19. The Shark NV752 is designed to fit into small spaces and is equipped with a powerful motor that will clean any surface, including carpet, hard flooring or tile. This vacuum cleaner also has a HEPA filter that keeps the air in your home fresh and clean.
    Shark NV752 Deals

    ReplyDelete
  20. The Logitech G733 headset is a great headset. If you want to enjoy your favorite games, you can use this headset. It has a comfortable design and can be used for long periods of time. It is also easy to set up and use.
    Logitech G733 Sales

    ReplyDelete
  21. I was searching for elevators companies in pakistan on the internet and then landed on your page and read the facts about "the Queen Elizabeth II", and the valuations you gave here I think less, the brand valued more than that

    ReplyDelete
  22. I was looking for medical billing company in the USA, and during this, I found you this page and would think myself lucky to say about the brand cause it is one of my favorite brand and i loved it.

    ReplyDelete
  23. I was searching for inventory management service and during my searching I landed on this page and would like to add my comment, in which I would like to add my point of view regarding this brand no doubt the brand quality is amazing but I might be wrong, it is a bit pricey

    ReplyDelete
  24. I was looking for ecommerce warehousing in the US, and during the search, I came across your this post and get amazed by the price of the brand and why won't I be amazed because our queen name comes in the brand name

    ReplyDelete
  25. I was looking for the best startup ideation in Pakistan, and during the search, I visited your page and saw the precious brand and I will love to purchase any article from the brand.

    ReplyDelete
  26. Queen Elizabeth II stands as one of the UK's most iconic figures. Her reign spans decades of profound change, embodying continuity and adaptability. Security In The Workplace The Importance Of Information Her dedication to public service and dignified leadership has earned her immense respect, making her a symbol of unity and strength for the nation.

    ReplyDelete
  27. Wow, fascinating insights! The Queen's role in promoting British heritage and luxury brands is significant. It's intriguing to see how her influence boosts the UK economy and attracts global consumers. Looking for expert assistance with your academic assignments? Check out Assignment Help UK for top-notch services, including phd thesis writing service They've got your back for academic success.

    ReplyDelete
  28. If you're in need of Boiler repair houston texas, look no further! We specialize in providing top-notch boiler repair solutions to ensure your heating system is up and running efficiently. Our team of skilled technicians is well-equipped to handle any boiler issue, from minor repairs to major overhauls.

    With our expertise and dedication to customer satisfaction, you can trust us to get your boiler back in working order in no time. Don't let a malfunctioning boiler disrupt your comfort, contact us today for reliable and professional boiler repair services in Houston, Texas.

    ReplyDelete