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Tuesday, 11 August 2015

Are SMEs Doing Enough To Market Their Business Online?

Image source: Jerrard Wayne
A new survey conducted by ReachLocal in the UK has revealed that 55% of small businesses, believe that not enough is being done to market their business online. 

The survey polls UK SMEs from a wide range of industries and it explores how they feel about online marketing and managing the enquiries they receive. 

54% stated that they are not sure which marketing tactics are delivering a return for their business and 23% spend their money on the marketing initiatives that they think are successful, even if there is little evidence to back up their success. 

The survey also reveals that 31-35% of email or website enquiries are not responded to in less than an hour, a staggering figure that could cost small businesses a lot of money.

Paul Liascos, UK managing director for ReachLocal, said: “Online marketing can be highly effective, but it’s wasted money if you can't respond quickly to the enquiries generated. The whole marketing and buying cycle has to work well to ensure that companies do not leak leads.”

A Harvard Business Review study found that 50% of customers choose to do business with the company that responds to them first, and according to a researcher from Portsmouth Business School, small businesses are also lacking in social media marketing, even though they are more likely to be striking the right personal tone in comparison to big corporations. 

How do you feel about your online marketing strategies? Do you think there’s more that you could be doing? Let us know your thoughts. 

360ict provides managed IT services and emergency IT support for SMEs in central London and the south-east, including Bromley and Croydon. For more advice on gaining competitive advantage as a mid-sized company, give us a call on 0208 663 4000 or head to our website.

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